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Melissa —
Experimental Campaign
An experimental campaign for Melissa that transforms a pop and digital visual language into a communication system applied to motion design and DOOH (Digital Out-of-Home).
Type
Academic project, not commissioned by the brand.
Deliveries
Key visual · Motion 16:9 · Digital totem
Tools
After Effects · Illustrator · Photoshop
THE BRIEFING
01 · CHALLENGE
To translate Melissa's youthful, pop, and irreverent universe into a dynamic digital campaign capable of working in both motion and DOOH media.
02 · INSIGHT
Melissa's visual strength lies in the intersection of product, color, and attitude, so the campaign could adopt a graphic language inspired by digital interfaces and screen behavior.
03 · SOLUTION
A visual system was created with expressive typography, vibrant gradients, diagonals, cards, and UI elements, applied to motion design pieces and developed for DOOH (Digital Out-of-Home).
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